About Us

The Domani brand was launched into Farmers stores in 1999 by Icon Home, an Auckland based textile company.

Our team of linen devotees identified a need for timeless, high quality, aspirational bed linen and towels at an affordable price point and before long Domani was born.

From humble beginnings with 3 duvet cover designs and 1 towel range, Domani has since grown steadily to the extensive collection we showcase in Farmers today.

Over the last ten years we have stayed true to our core values and Domani has become a desired household name renowned for its superior quality, design and affordability.

We are inspired by global trends, Italian design and motifs and translate these influences into an image unique to Domani.

At Icon Home we are passionate about creating desirable sleeping environments and hope you enjoy Domani as much as we do.